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Mal
Emery
"Street Smart Marketer"
and
"Business Entrepreneur".
Perth based entrepreneur Mal
Emery has won national recognition with his "Street Smart"
money making strategies, helping people in dozens of different
industries to turn their businesses into money making machines.
Well known for his remarkable
ability to think outside the square, Mal ventured into his
first business at the age of 22 when he was fired from a job,
which stifled and frustrated the already budding entrepreneur
within. This was a challenging time for Mal because not only
did he have the commitment of repayments on a new house and
land package to honour, the birth of his first child was imminent!
Sold out
in 13 Months with
Almost Enough $$$ to Pay of His House!
He rose to the occasion and applying
the steely focus he has become known for, turned his first
venture into a resounding success in record time. So successful
in fact, that when he sold this business only 13 months later,
he had almost enough money to pay for his entire house and
land package, which he had expected to paying off over the
next twenty years.
Mal had discovered a latent passion
- for business! Over the next two decades, Mal went on to
buy and sell some 16 different businesses, using his uniquely
potent style of marketing. He allowed no time for the grass
to grow under his feet as each of these businesses was sold
within a short space of time, allowing him to move forward
to the next enterprise! One such business, a run down café,
he bought for $30,000 and sold 5 months later for $230,000.
A lunch bar he bought for $145,000 sold 18 months later for
$385,000.
Mal Coaches
Others to Success
As a Business Consultant,
Mal's profit generating 'buy, build and sell' approach to
business has helped many small to medium sized business owners
grow their business beyond their dreams. Here are a few examples;
the hotel owner who increased his turnover by over $750,000
in 12 months using some of Mal's techniques. The Automotive
Repair business that increased sales and profit by 50% in
2 weeks, the pizza shop owner who increased turnover by $3,000
in 3 weeks and sold his business for an extra $80,000. A national
Work boot manufacturer credits just ONE of Mal's strategies
with increasing their turnover to the tune of Millions of
$$. And a car rental company increased it's turnover by 75%
within 12 months using just three of Mal's strategies.
A Radical
Change in Direction
and the Hidden Genius of Mail Order
In 1997, what Mal refers to as
a "silly accident" caused him to radically reassess
his direction. Although traditional business had provided
him with an enviable lifestyle up to that point, things such
as superannuation, rent rises, wages and even negotiating
the traffic on the way to work had begun to wear thin. Mal
decided to sell the business he currently owned and take some
time off to travel with his wife for a few months. As they
travelled, Mal formulated a list which specifically covered
all the things he considered would represent the perfect business.
These were:
- Minimal staff
- Working from home
- Living wherever he wanted
- The ability to work when he felt like it
- High earning potential
- Minimal risk
- Low start-up costs
Upon his return he set about
finding it the perfect business! It was an arduous search
and months of travelling and living well had swallowed close
to $100,000! Without cash flow to replenish the coffers,
Mal became the perfect candidate for temptation and …
that's when he made the Silly Mistake that could have been
Fatal!
The temptation presented itself in the form of a run down
traditional café business. Mal knew he could 'turn
it around' in record time and make some quick $$$. His first
mistake was to buy it!
Only weeks after he had taken
over the business, the thermostat on the chip fryer malfunctioned.
As the oil in it reached boiling point, it started to smoke
and suddenly burst into flames! Chaos reigned in the kitchen
as flames began to shoot up the walls and frightened staff
members scattered. Mal grabbed a fire blanket and threw
it over the flames - but it only partly covered them!
His Second
Big Mistake!
Fearing that the whole place
might explode, Mal knew he had to extinguish the angry flames
as quickly as possible. He would have to cover all of the
fire. He pulled the blanket back towards him so he could
throw it again, and with the blanket came burning fat! It
splattered over his arms and legs. Mal looked down to see
his legs literally on fire - but felt nothing! Still he
reached for the blanket and this time his efforts were rewarded
when the burning fryer was completely covered. A final burst
of the fire extinguisher ensured the fire was no longer
a threat and the fire brigade arrived to take control.
By this time, the flames on
his legs had burned out … but the real horror had just
begun! Mal suffered 2nd degree burns to his legs and spent
the next five weeks flat on his back as his body began the
long, slow healing process. Because of the high risk of
infection in hospital, he was sent home to let nature do
her work. When burns are severe, the ruined flesh dies and
must be removed before infection can take hold. The pungent
odour of ruined flesh, excruciating pain and the fact that
every time he attempted to put his feet anywhere near the
floor, his injured legs bled profusely, combined to make
this five of the most difficult - but life changing weeks
of his life!
How Did
this Change his Life?
Mal says that the time
he spent confined to bed was some of the most productive
time of his life, because he used it to acquire KNOWLEDGE!
He had considered the Mail Order business many times but
deviated from his original plan. Now confined to bed and
with the aid of pain killers, he ordered and studied everything
he could find on the industry.
Once healed and ready to embark
in a new direction, Mal opened his first Mail Order company.
He quickly and typically went on to dominate the mail order
industry in Australia. More recently Mal launched an information
based mail order business which has gone from zero to over
$1.6 million in turnover within 3 years. His is the "hidden
genius" behind full-page magazine advertisements and
direct mail campaigns you are likely to have received. He
has written and published various manuals, audios and videos
related to the industry.
Nationwide
Seminars
Mal s ability to "think
on his feet" makes him one of the most highly sought
after and popular speakers on marketing related topics
throughout Australia. His language is straight forward and
his presentations combine empathy and humour to achieve
rapport with his audiences. Mal says he wants the people
who attend his seminars to walk away with actual tools they
can apply in their businesses the next day to bring about
immediate results. The University of Western Australia invited
Mal to run his highly informative seminars as part of their
Extension Courses for the public, which were enthusiastically
received. Because of constraints on his time however, Mal
now focuses his attention exclusively on his own nationwide
seminars and Boot Camps.
Astounding
DOUBLE Your Money Back Guarantee!
A series of highly successful
of 2 ½ day Marketing and Entrepreneur Boot Camps
were held in both Perth and Melbourne. Participants paid
up to $3,000 to attend these value packed seminars and although
Mal offered a DOUBLE your money back guarantee, not one
delegate took him up on his offer. Mal's straight forward
style was proclaimed a winner by his audience as he focused
on the breakthroughs and systems that he has developed over
the last 27 years. Now Mal has thrown down the gauntlet
to other presenters! He challenges them to offer the same
money back guarantee to their seminar delegates, thereby
taking ultimate responsibility for the quality and value
content of their seminars.
Mal Emery's
"Street Smart" approach surprises those
who are used to a more academic style but soon benefits
those who act on his advice!
Mal Emery has become a mentor
to many with the benefit of his vast experience and the
attitude that one should never stops honing their skills.
He says he will continue to be a student of business for
the rest of his life. Although his direct response style
of marketing surprises those who are used to a more traditional,
academic approach, those who act on his advice soon incorporate
his strategies as an essential part of doing their business.
He has spent what many would consider to be a fortune on
expanding his knowledge, regularly travelling to the United
States to rub shoulders with the most respected and successful
authorities in the direct response industry on a global
basis.
What could be so Extraordinary
about a Mars Bar?
But business is not the only
area to capture Mal's imagination or indeed his passion!
At his recent 2 ½ day Boot Camps in both Perth and Melbourne. Mal enrolled the cooperation of other presenters
at his event to offer their packages and service along with
his own and performed a unique and very special auction.
He began the auction with an
ordinary Mars Bar; what made it special were the packages
and services offered with it! Within ten minutes Mal had
sold more than some people sell in a month! One of Mal's
peers dubbed the auction the greatest marketing lesson he
had ever seen in his life.! Firstly it was an incredible
demonstration of the power of adding value! Secondly it
showed the shrewdness in making the bonus the product.
Mal deftly raised over $30,000
at both Boot Camps with his auction and donated the entire
proceeds to the Oncology Wards at Princess Margaret Hospital
for Children in Perth and the Royal Children's Hospital
in Melbourne. Mal openly admits to placing emphasis on retaining
the 'human' element in his business; his recent Mars Bar
auctions bear testament to that.
Mal stresses to anyone considering
investing in one of his information packages that he does
not advocate "get rich overnight" schemes as there
is really no such thing in legitimate business. His information
packages are educational and designed to build up enduring,
respectable business based on sound and imaginative business
practices. However, when applied diligently, the surprising
thing is the simplicity and speed with which this science
works; in fact it could almost be described as magic!
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Chris
Bloor
Direct Response Marketing’s
‘Walking
Idea Machine’
A gifted and dynamic conference speaker and
internationally published author Chris is also one of Australia’s
most sought-after direct response copywriters and has written
simple two and three page sales letters that have resulted
in literally millions of dollars in combined extra sales!
Chris has a unique ability for ‘making
the complicated simple’ after listening to his presentation
you’ll feel amazed at how simple doing business online
really can be…
Chris Bloor is also the President of the Quality
Business Institute in Western Australia. Quality Business
Institute or QBI has established a unique reputation as
'the marketing company for 'ethical' business'.
His client list includes recognised industry
founders, leaders and prestigious award winners.
A popular conference speakers in Australia,
the US and Canada. Chris has a reputation for 'making the
complicated simple' particularly in relation to what people
need to KNOW and Do to create successful monkey-making internet
newsletters.
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